The Italian alternative redefining vaping.
A contemporary alternative to smoking, designed in Italy for those who refuse to choose between style and performance.
It didn't happen by chance.
Tubino was born out of years of research, discarded prototypes, and a question that kept coming back: why does vaping have to be complicated, anonymous, or poorly crafted?
We worked on it for a long time, without rushing. We chose the materials, tested every detail, rethought the shapes. Compact, iconic designs that aim to redefine everyday vaping.
The result is Tubino: a complete system, entirely conceived in Italy, for those who want something better without having to explain it.
Our goal is simple.
Be the best.
We want to be the Italian benchmark for anyone looking for an intuitive, elegant, and responsible vaping product. Not a gadget. Not a disposable product. An ecosystem built to last — around quality, essential design, and respect for the environment.
We imagine a future where choosing Tubino is a statement of style. Not just a functional choice — an expression of who you are. Personal, elegant, unmistakably Italian.
Five things we never negotiate.
Italian design.
Every shape has a purpose. Every detail is a choice. Tubino isn't just beautiful to look at — it's designed to be used every day.
Innovation that simplifies.
We don't add technology to impress. We add it to make your experience better, without adding complexity.
Reliability without exceptions.
From the first puff to the last. Devices built to last, liquids formulated for consistency, pouches to use anywhere.
A lifestyle, not a product.
Tubino is worn, carried, shown off. It's a personal accessory before it's a device. It enters your routine and stays there.
Sustainability: our statement of intent.
Essential packaging, recyclable materials and constant attention to environmental impact throughout the entire production chain.
A system for every moment of your day.
Devices for every need, liquids made in Italy, pouches for when you can't stop. All designed to work together.
We don't just sell products. We build something together.
Tubino grows thanks to those who choose it every day — customers, retailers, distributors who believed in this brand before it became big.
To thank them, we created TubinoGP: a prize competition among the best retailers in the network, where top sellers win. Not a silent bonus — real recognition, celebrated.
Because we believe that the success of those who work with us is part of our own success.
Ready to discover Tubino?
Explore the full range — devices, liquids and accessories.
Want to bring Tubino to your store?
Join the network of retailers and distributors growing with us.